Following up on the success of the 'Perfect Split', the launch of the Kendrick Lamar Special Edition Sneakers- the ‘Red and Blue’ collection, which celebrates one of the brand's most iconic sneakers, the 'Classic Leather' with a two-day event at UB City, Bangalore.
- Campaign Conceptualisation
- Pre Buzz Generation Exercises
- Live Social Media
- Influencer Marketing and Brand Partnerships
- Event Design and Execution
- Photography and Videography
We created larger engagement at the city hot-spots and interacted with influencers and prospective buyers. An interactive installation set-up in the shoe colours along with a showcase with embedded experience zones- retro gaming, open graffiti challengers, skate-boarding, beat- boxing, war of the DJ's, music, hip hop dance activities, picture areas and a massive dance performance for the brand raffle announcement.
The campaign brought about massive brand awareness, relevant target engagement, generated effective online content and helped push sales.
